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I am on a mission to work one-on-one with established businesses who are very motivated to DOUBLE OR TRIPLE THEIR SALES IN THE NEXT 6 TO 12 MONTHS
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Written by Stephen Scammell on January 2020
Every business owner and entrepreneur, knows that if they want to attract and retain more loyal  customers, they need to provide high-quality customer service. 
Today, the successful ones focus heavily on communicating how valuable their customers are to  their company. But the real question is—do they really value their customer?
Written by Stephen Scammell on February 2020
One of the biggest failings of almost every business is that they somehow assume that their prospects and customers will make choices based on minimal information... and sometimes that works. But for most people to make a decision that is in their best interest and choose the product and/or service you’re selling over a competing brand, or perhaps choosing your company over your competition, they need as much relevant information as they can get.
Written by Stephen Scammell on March 2020
In my coaching program, a member asked me for suggestions on identifying his target market.  Your target market consists of the people and businesses that are most likely to consistently buy the products and services that you sell. 

Here’s some suggestions...
Written by Stephen Scammell on April 2020
As incredible as it may seem, I still get asked by some business owners, “Should I have a  Website?” My answer is always a resounding “YES”. And then I tell them why. 

Whether you want to launch your first website or are going to rebuild your existing site, it  involves a cost that, depending on the complexity of the site, can create havoc with your budget, if not done right. So how should you proceed?
Written by Stephen Scammell on May 2020
Have you wondered why some businesses are struggling while others seem to be constantly growing? Do you struggle to maintain the same profits from year to year?
Well in my consulting business I frequently see business owners not realizing what might be right in front of them that they could be doing differently to be more successful in their business. Instead they just put up with mediocre results and unfortunately, sometimes not even realize it.
Written by Stephen Scammell on 2nd June 2020
Do you have a system in place to create Raving Fans of your Business? If not you should start thinking of implementing one. What is a Raving Fan? It’s a customer who is so enamoured with your business or service that they will bend over backwards to tell their family and friends about you, but will also bring them to you. Often they will make the sale for you.
  
That’s a Raving Fan of your business.
Written by Stephen Scammell - 2nd July 2020
One of the biggest mistakes many business owners make is they spend all their time, energy and resources chasing the next customer. They often overlook the importance of maximizing the profit value of each customer or fully understand the lifetime value of a customer.
Written by Stephen Scammell - 3rd August 2020
In my coaching group a question I’m regularly asked is, can social media marketing really help my  business? As hard as it may seem for some business owners to understand, no matter how amazing your product and business model are, they won't lead you down a path to success if your target market isn't aware you exist or doesn't know all that you have to offer.
Written by Stephen Scammell - 3rd September 2020
As Entrepreneurs we are constantly looking for strategies or techniques to improve the way our business operates and hence it is important we consider proven concepts that work in other types of businesses.

The following aren’t necessarily in the order of importance, but if all are implemented you can’t help but make your business succeed.

Written by Stephen Scammell - 3rd October 2020
All businesses are looking for more customers. It doesn’t matter if it is a multi-billion, dollar company or the shop around the corner. Large businesses spend a fortune on marketing and employ marketing consultancies to help them attract prospects through brand building, direct marketing campaigns and online lead generation. 

Small and medium businesses in your area don’t have that same luxury, but they face the same challenge. The formula for business stays the same, irrespective of the market or size.

Written by Stephen Scammell - 3rd November 2020
Why are happy clients a Diamond mine for a business? It’s because, if you ask them in the right way and use the right words they will refer you and your business to their friends and relatives.
It’s easy, and unfortunately common, for business owners to underestimate the value of a referral from a happy and satisfied client. Clients or customers who come to you as referrals come with high levels of trust, you don’t have to compete on price as referrals come knowing you can solve their problems.
So, as a savvy business owner it is important for you to design your referral system in a way that attracts your “ideal” clients.
Some business owners go about getting referrals the wrong way. They think if they just say the right words, their customers will happily give them referrals.

Written by Stephen Scammell - 3rd December 2020
Are you struggling to grow your business and know your online presence as an area that needs immediate attention? At Starstruck Marketing, we always operate with the end goal in mind. As a digital marketing agency, our vision is to drive our client’s success. We do this by helping them increase their revenue from online sources.

After all, the only reason to hire a digital marketing agency is to drive revenue. With this in mind, after a lot of experience, research, blood and sweat given to the digital marketing process, we’ve outlined our approach for successful digital marketing. If your digital efforts aren’t generating the results you want, or you’re not sure what to do next, then continue reading!

Written by Stephen Scammell - 3rd January 2021
Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones and dog food to dental services, it’s rare to blindly make a purchase decision without reading through several online reviews. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why reviews are a key part of your online presence.

Written by Stephen Scammell - 3rd February 2021
There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company, blogging must be integral to your online content marketing strategy and provide a way to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
Written by Stephen Scammell - 3rd March 2021
Generating a constant and controlled stream of leads is a smart way to support your business and allow it to grow at a fast rate. An effective lead generation system is one that can be turned on and off as required. It can lower your sales costs, raise your sales revenue, speed up the sales cycle and increase your bottom-line profits. 
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