Why are happy clients a Diamond mine for a business? It’s because, if you ask them in the right way and use the right words they will refer you and your business to their friends and relatives.
It’s easy, and unfortunately common, for business owners to underestimate the value of a referral from a happy and satisfied client. Clients or customers who come to you as referrals come with high levels of trust, you don’t have to compete on price as referrals come knowing you can solve their problems.
So, as a savvy business owner it is important for you to design your referral system in a way that attracts your “ideal” clients.
Some business owners go about getting referrals the wrong way. They think if they just say the right words, their customers will happily give them referrals.