Today, the successful ones focus heavily on communicating how valuable their customers are to  their company. But the real question is—do they really value their customer?

Whether you want to launch your first website or are going to rebuild your existing site, it  involves a cost that, depending on the complexity of the site, can create havoc with your budget, if not done right. So how should you proceed?

Well in my consulting business I frequently see business owners not realizing what might be right in front of them that they could be doing differently to be more successful in their business. Instead they just put up with mediocre results and unfortunately, sometimes not even realize it.

  

Small and medium businesses in your area don’t have that same luxury, but they face the same challenge. The formula for business stays the same, irrespective of the market or size.

Why are happy clients a Diamond mine for a business? It’s because, if you ask them in the right way and use the right words they will refer you and your business to their friends and relatives.

It’s easy, and unfortunately common, for business owners to underestimate the value of a referral from a happy and satisfied client. Clients or customers who come to you as referrals come with high levels of trust, you don’t have to compete on price as referrals come knowing you can solve their problems.

So, as a savvy business owner it is important for you to design your referral system in a way that attracts your “ideal” clients.

Some business owners go about getting referrals the wrong way. They think if they just say the right words, their customers will happily give them referrals.

Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones and dog food to dental services, it’s rare to blindly make a purchase decision without reading through several online reviews. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why reviews are a key part of your online presence.

There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company, blogging must be integral to your online content marketing strategy and provide a way to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.

Generating a constant and controlled stream of leads is a smart way to support your business and allow it to grow at a fast rate. An effective lead generation system is one that can be turned on and off as required. It can lower your sales costs, raise your sales revenue, speed up the sales cycle and increase your bottom-line profits. 

When customers are about to buy your product or service, highlighting an iron clad guarantee can be the difference between you or your competitor getting the sale.

You can write all the selling copy you want about how you are the best, offer great quality, and include lots of great content. However, it is all for nothing if your potential buyers have any doubts.

Doubt creates hesitation. Hesitation kills sales.

Each year most businesses will lose between 10 and 20% of their existing customers. Ideally every business must have a steady stream of new prospects lining up for their products or services to fill this gap. With the arrival of Covid-19 many in the business world have been turned upside down and uncertainty is causing change away from what may have worked previously. 

Google Analytics is one of the most popular digital analytics software available. 

Irrespective of whether you are an ecommerce website or an informative blog, you would definitely want to understand and study the behaviour of your visitors to deliver better results.

One of the first things we recommend business owners do when they contact us is to get tracking set up for Google Analytics. Here’s 13 of the most important benefits the Free tool offers.

With the rise of messaging apps and Chatbots, the way many of us use social media to share and interact is fundamentally changing.

As one-to-one messaging begins to dominate the social media world, it creates a whole host of new questions, challenges, and opportunities for marketers. In this Blog, we will explore these challenges and opportunities to find out how Chatbots and private messaging may affect the way we all use social media.

Are You Postponing Implementation Of Digital Marketing?

Small businesses sometimes believe that they don’t have the time or the money to be competitive online. They think they can only face so many challenges all at once and they are still learning the ins and outs of business in general. Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will evolve as time passes.

Anyone who has shopped online can attest to the value of product reviews. We utilize online reviews to learn more about a given product, see if people similar to us are happy with their purchase, and generally ease our concerns about the product's usefulness in our lives.

How good is your review system?

If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away. The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. The Facebook Pixel will help you get the most out of your social ad budget. Here’s some background to help you understand the value of this powerful tool and how it works.

The answer is yes, and this Blog will show how it can be used in your business with the tools currently available.

For a brand new, and hence cold prospect to become a customer, they will need to travel through several nurturing stages of your online funnel where you show them how you can solve their problems and have them come to the point where they buy your product or service.

As Omicron fears bite, Consumer confidence levels for January are at their lowest since 1992. Shoppers have tightened their purse strings and locked themselves down through January, as consumer confidence tallies its worst post-Christmas performance in 30 years. 

How is your business performing? What should you do to stay ahead?

Your site taking a few extra seconds to load will have a negative impact on your ability to engage visitors and make sales. There's no getting around it. This means that having a fast site is essential — not just for ranking well with Google, but for keeping your bottom-line profits high.

Data shows websites that load within two seconds have an average bounce rate of 9%, while sites that load in five seconds see their bounce rates zoom out to 38%.

Your site taking a few extra seconds to load will have a negative impact on your ability to engage visitors and make sales. There's no getting around it. This means that having a fast site is essential — not just for ranking well with Google, but for keeping your bottom-line profits high.

Data shows websites that load within two seconds have an average bounce rate of 9%, while sites that load in five seconds see their bounce rates zoom out to 38%.

Do you have a system in place to create Raving Fans of your Business? If not you should start  thinking of implementing one. What is a Raving Fan? It’s a customer who is so enamoured with your business or service that they will bend over backwards to tell their family and friends about you, but will also bring them to you. Often they will make the sale for you.