4 Powerful Reasons Why Blogging is Important for Your Business
Written by Stephen Scammell on Feb. 3rd 2021
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There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless if you are a small business, or a multinational company, blogging must be integral to your online content marketing strategy and provide a way to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
Here are 4 reasons why every business needs to blog:
Drive traffic to your website:
Think about how many pages there are on your website. Probably not a lot, right? And think about how often you update those pages. Probably not that often, right again? (How often can you really update your About Us page, anyway?) Well, blogging helps solve both of those problems. Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website via organic search.
Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website. Make the blog on your website the foundation for all of your social media platforms.
Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links with relevant visuals of your blog articles to your social sites. Give your social followers a reason to click through to your website.
Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.
Increase your SEO and Search Engine Results Pages (SERP):
Blogs increase your SEO. Fresh and relevant content is still a key to beating out your competitors in the search engine results page. Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.
Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.
Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.
Position your brand as an industry leader:
Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.
If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.
You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.
Your customers additionally benefit from the knowledge you provide them.
Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.
Use blogs again and again to build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that one blog post. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.