5 Tips For Making Your Customers/Clients Actually Feel Valued
Written by Stephen Scammell on 8th January 2020
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Every business owner and entrepreneur, knows that if they want to attract and retain more loyal
customers, they need to provide high-quality customer service.
Today, the successful ones focus heavily on communicating how valuable their customers are to their company.
But the real question is—do they really value their customer?
Each of us, at some point, has experienced a company telling us that we are a valued customer.
Yet we didn’t feel valued at all with the way the business communicated with us.
Here’s an example—
I called a company to order one of their products and I had to enter what I call “the electronic triage system” where I was put on hold and every few minutes was told, “Please stay on the line, your call is important to us.”
If you’re like me, most of the time we hold for a while and then just hang up.
Here are some tips for you.
1. Have a real, live person answering all of your calls. If you can’t have someone answering
the phones, then subscribe to a service where your message says that you will return all calls within one business day. Then do it.
2. Make sure you clearly understand the customer or prospects needs and priorities.
3. If there is a problem, acknowledge it quickly, apologize and do your best to fix the
problem to the customer’s satisfaction.
4. Always keep your word and promises you make to your customers. When you say you
will do something, do it when you said you would do it.
5. Never expect the customer to understand that you are busy or short staffed. They won’t,
and actually, they shouldn’t have to.
Right now, you’re probably thinking that this is obvious. Unfortunately, it’s not always practiced.
Without consistent and excellent customer care, customer loyalty is doubtful, especially in this
Economy where buyers are also more cautious.
Now more than ever, every business must find ways to differentiate itself from its competition.
Customer service is one way to do that. Think Tony Hsieh and Zappos.