A business page on Facebook gives you a way to communicate directly with your target audience.
It is no secret that most small businesses depend on social media to expand their customer base and maximise productivity. Start-ups and small businesses also require an effective approach to grow, and social media has become the best tool to interact with potential customers.
If you’re a business owner, one of the best things you can do is create a Facebook page for your business. Facebook is the most widely used social network, and often one of the first places people go to get information about a business, but many businesses don’t have a Facebook page. In this post we’ll break down and list several of the key benefits of having a Facebook page and why every small business needs one.
While Facebook began as a way for college students and other young adults to connect online, it has become a staple for businesses and community. Here are eight reasons why every small business needs a Facebook page today.
1. Organic Reach
One of the biggest benefits of a Facebook business page is that it provides opportunities for your business’s content to be shown to people on Facebook through likes, shares, and comments. This type of exposure is referred to as organic reach. Think of the content and activity that you see on Facebook. You probably see when your friends like or share posts even if you haven’t liked the page or business.
The more you can engage with your business page, the better your organic reach will be.
2. Facebook Is Good for SEO
Facebook can be an effective way to direct traffic to your business website and blog. Your posts, links, and other actions that are contained on your public Facebook page also can give you an SEO boost but make sure they are indexed by search engines.
With the speed of social media and new weight being added to information shared through social channels, having a Facebook page filled with rich content relevant to your business can help you boost your search engine rankings.
3. Personalise Your Company
Social connections and genuine communication are integral parts of social media, and Facebook gives you an opportunity to attach a face, name, and personality to your brand. While your Facebook page may represent your company, it also allows you to show the human side of your business through one-on-one conversations, personal titbits, and on occasion, non-business interactions.
Even if you automate parts of your social media activity, you can fit in a moderate amount of live, on-the-spot communication to create richer, more "human" relationships that go beyond direct customer service.
4. Basic Business Information
A Facebook business page serves to help people learn about your business in terms of what you do, how you can be contacted, and where you’re located. Your Facebook page will have a menu on the left side that allows your customers to view information such as an about page, photos and videos, events, reviews, and posts. Online is the first-place people look when learning more about a business and having a Facebook page gives you a chance to put all the most informative and credibility-growing information in one concentrated area.
Something not widely considered is that big part of the “information” section of your business isn’t even written by you! Except for learning basic information about your business and staying up to date with some of your content, a major reason potential customers look at your Facebook page is to read reviews see what other customers are saying about your business. The level of satisfaction they express, and the nature of your engagement will influence their decision to start a relationship with you and choose your products and services.
5. Get in Front of Your Clients and Customers Every Day
Most people on Facebook visit the platform every day, so regular status updates, shared links and videos, and other information give you a chance to connect with your customers daily.
In Australia at the start of 2021, there were 16 million active Facebook users, and an increasing number of consumers are using the Facebook to find products, services, and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. And when they do, they are often more likely to remember your brand and share it with their own connections.
6. Learn About Your Target Audience
A business page on Facebook gives you a way to communicate directly with your target audience. Think of it as an ongoing focus group. Your fans or followers are there because they are aware of your company and want to learn more. While they certainly are expecting to receive useful information from your Facebook page, you can also collect helpful details from them through their participation.
Facebook Insights also provide useful information about your followers and their interactions on your page. As a microcosm of your target market, your Facebook followers can tell you a lot about what they want through their interaction, comments, and feedback.
7. Your Competition Already Has One
Doing something simply because your competition is doing it isn't a good enough reason. But, when it comes to social media, not having a Facebook page or a presence on other social networks can cost you opportunities—especially if your competition is using social media and using it well. Many of your customers are looking for this kind of social interaction, so if you aren't engaging them, you can bet your competitors will be.
8. Have a Call-to-Action
At the top of your business’s Facebook page and on your Facebook advertisements you’ll want to create a strong call to action. This call-to-action can be presented on your page in a few different ways, such as:
Learn more, click for more information, grab this discount coupon, Shop now or sign up etc.
Having calls-to-action on your Facebook page may not directly generate leads or draw customers to your website, but they will be good for your click-through rates.
Small business owners who use social networking sites effectively can promote their businesses in powerful ways. A Facebook business page is one of the best ways to connect with your prospects and customers alike and build a following for your company.
Ultimately, having a well branded and active Facebook Business Page can be a powerful way to expand your reach and increase awareness of your business in the ever-changing online space.